Amphora Publishing
ELIMINATE THE COMPETITION
ELIMINATE THE COMPETITION
Couldn't load pickup availability
The Business and Art of Aesthetic Practice
As a business owner, sometimes competition really sucks. You work your butt off, spend a ton on advertising, dedicate yourself to excellence, and then someone else does the same thing. . . only for a lower price.
So, you work harder, run a sale, mark down your prices, and gain some new attention until every similar business in your market has raced to the bottom and your margins are barely capable of sustaining you.
There is a much better way! It’s the way all superior companies defy the odds and become the leader in their sector. It’s why many try to compete, but there is only one Apple, or Nike. Their strategy is to become not only the market leader, but the only viable option in the minds of millions of consumers. Those companies have no competition.
Learn how the Eliminate the Competition strategy can lead you to unparalleled growth and profits.
Dr. Zannis’s FINESSE system for eliminating competition can be applied to any business. The examples in this book specifically show how to do it in the aesthetic medicine and medical spa industry.
He teaches you to be the best in every area of your business, create a remarkable brand, market like a digital wizard, offer a unique experience and unmatched customer service.
Your reputation will emerge as the only aesthetic practice worth visiting!
Share
Questions about the book
Is the book just for beauty businesses?
Eliminating the Competition is an excellent resource for any business professional looking to truly scale their business and dominate their market. It was written by a plastic surgeon and med spa director who has first-hand experience with that particular industry. However, the fundamental concepts as well as most of the step-by-step advice is directly applicable to any business, particularly those in the service industries.
What does "eliminate the competition" mean?
The phrase used by Dr. Zannis as the title of his book means that you can easily succeed and dominate your market if you have no competition. Of course, there will always be competitors, but you can essentially eradicate them by becoming the only viable option in the minds of your customers. The way this is accomplished is outlined in the book, and it unleashes an unmatched power that leaves all of your "competitors" in the dust.
How can I make more money with my medical spa or cosmetic practice?
The central question answered by this book, but more importantly, it shows you how to build a solid business that provides exceptional products and customer service. These tenets will lead to long-term success. Specifically, modern trends and digital tactics are discussed to give you the advantage in today's business environment.